Go-to-market & positioning
Clarifying value propositions, translating complex products into useful messaging, and connecting marketing with sales and buyer needs.
Digital strategy & web experience leader
Good strategy.
Connected execution.
I bring websites, commerce, content, and performance marketing together into digital experiences that make complex businesses easier to understand—and easier to grow.
The connected digital experienceBig-picture thinking
From strategy to measurable execution
Positioning & GTM strategyClarity around the audience and value
Web, content & commerceExperiences built around buyers
Analytics & optimizationLearning, improving, and scaling
One connected operating systemStrategy → execution
Strategy meets execution
Helping teams connect the dots between product, customer, technology, and the market—especially when resources are lean and the stakes are high.
Areas of focus
The full digital picture. Not just another marketing channel.
My work sits where strategy, digital experience, and hands-on execution meet. These are the areas I connect to build stronger go-to-market systems.
Web experience & SEO
Building useful, discoverable digital experiences—from site structure and content strategy to user journeys and conversion improvement.
eCommerce & marketplaces
Bringing product information, merchandising, content, and digital channels together for stronger B2B and B2C customer experiences.
Marketing technology & AI
Connecting CRM, analytics, automation, and emerging AI tools to make marketing more measurable, efficient, and scalable.
My perspective
From design roots to digital leadership.
My career started with visual communication and evolved with the web. That foundation still shapes how I approach digital strategy today.
Over the years, I've worked across creative, web, eCommerce, product marketing, and digital go-to-market initiatives. The common thread has been making complicated things clearer—and connecting many moving parts into a coherent customer experience.
I’m at my best in environments where clear thinking and practical execution matter more than large teams. I enjoy bridging strategic planning with the real work of building, measuring, improving, and delivering.
“The most effective digital strategy is the one a team can actually execute.”
Professional journey
Experience across brands, channels, and business models.
My work has spanned established companies and emerging brands, with a consistent focus on digital experience, communication, and growth.
Rely Innovations
Digital marketing, go-to-market execution, brand development, and eCommerce across B2B and consumer markets.
The Knox Company
Digital marketing and eCommerce programs supporting customer experience, visibility, and business growth.
Carrier / Kidde
Digital marketing, web experience, and commerce initiatives for established safety brands and product portfolios.
Selected digital work
Strategy you can see in the experience.
From consumer commerce to industrial B2B and IoT, explore a selection of digital platforms and GTM initiatives I've helped shape.
Explore selected work
Let's connect